Welcome to Orange Tree Imports!

Welcome to Orange Tree Imports!


I’m Orange Schroeder co-owner of Orange Tree Imports. And I’m Dean Schroeder, also a co-owner. We started back in 1974 when I
had just gotten my master’s degree from the University of Wisconsin in Danish
literature. We started because we were hanging around the Danish furniture
store called Bord &Stol, and we got to know the owners. Eventually they
they wanted to open store here, which was not the best idea because it
was a very small store and it was really too small for furniture. So eventually,
after six months, we bought them out and we got into the gift business.
Orange Tree Imports is an independent retailer or specialty shop
and unlike many specialty shops we have a pretty broad range. One of the things
that we specialize in is Dean’s area, which is gift and gourmet products foods
everything for the kitchen and serving food. An encyclopedia called The Cooks
Catalog had come out, by James Beard, and it had all these exotic implements from all
over the world. So we started to add these in and we
developed a kitchen section and gradually that grew and grew. and then We also have toys, seasonal decor, bath and body products, stationery, cards
lots of gift items – that would be my part of the store. We hope — and generally it’s
true — that we have things that people have never seen before and won’t see anywhere else in Madison. We’ve also worked with a lot of local designers to create
products that are exclusive to Orange Tree Imports, and I think that’s a really
wonderful thing that we’re able to do to support local craftspeople. Even if you
need a wooden spoon or a Microplane and know that that’s your your reason for
coming in, we have so much more that you might discover once you’ve come into the
store. We also have a great staff. They’re very knowledgeable about the products
and hopefully we make everyone feel welcome, so that it’s a nice break from
the rest of their reality to come into Orange Tree Imports for a visit.
One of the joys to me is that we’ve created Orange Tree Imports together and
work together for all these years. And a really important thing for us that
we are able to be an asset to our community, to support a lot of local
nonprofit groups and volunteer our time in ways that are meaningful not only to
us but to our community. We’re lucky that in our industry there’s always something new, and so
that’s become our mantra over the years: there’s always something new here.

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