– [Narrator] Doublespeak is using language to deliberately obscure the truth. The term was inspired by
author George Orwell’s dystopian 1949 novel, “”1984,”” and is similar to two core means the government used to
control individuals, doublethink and newspeak, where words and phrases
were removed from language. Under the totalitarian
rule of Big Brother, languages constructed in a
way to limit free thought. – In the face of the thought police, they cannot act collectively. – [Narrator] For example,
there is no word for “bad,” because negative language
has been removed, but there is “un-good.” There is also no word for “science.” Napoleon, the main pig in power in another of Orwell’s books, 1945’s novella, “”Animal Farm,”” also uses doublespeak to
manipulate the other animals. – There will be no more meetings, no more endless debates. From now on, a special committee of pigs will decide all aspects of the farm. – [Narrator] When there’s a food shortage, the pigs in power readjust rations, when what they really mean is reducing the amount of food the lower class pigs receive. This next example is
something that many of us are familiar with, put
to sleep and euthanize, which comes from the Greek
word for “good death.” Removing the word “death” helps make an emotional moment like
euthanasia more bearable. But what about in our food system? Doublespeak is used there probably more than you think. Meat. One of the biggest examples of doublespeak comes from the USDA itself. The Humane Slaughter
Act, approved in 1958, allows the USDA to
regulate its food safety and inspection services. Despite the name, the methods
of slaughter described are anything but humane. Under the law, animals must be rendered insensible to
pain by a single blow, or gunshot, or an electrical,
chemical, or other means that is rapid and effective before being shackled,
hoisted, thrown, cast, or cut. In his 1946 essay, “”In
Front Of Your Nose,”” Orwell wrote, “We are all
capable of believing things “which we know to be untrue, “and then, when we are
finally proved wrong, “impudently twisting the facts “so as to show that we were right.” In the Humane Slaughter Acts case, it’s arguing that the method by which animals are killed is humane, but documents detailing
the acceptable ways to slaughter an animal are in opposition with the word “humane.” The National Pork Board, a group sponsored by the
UDSA’s marketing department, describes its methods, legal under The Humane
Slaughter Act, in detail. Male piglets are castrated
with a scalpel and blade. All piglets have their tails cut off with an electric tail docker. Neither method requires anesthesia. Pigs can be euthanized, a word that literally means “good death,” through rendering the pig unconscious, then being killed via carbon dioxide, gunshot, and captive bolts. Piglets can be killed via electrocution or blunt force trauma. The Trump Administration may soon make so-called humane slaughter methods even more difficult to monitor. In September 2018, the Administration introduced new regulations that would allow slaughterhouse employees to oversee inspections
without being obligated to undergo any training. – [Reporter] But some food
safety and labor advocates say the new standard could
jeopardize the safety of the processing plant
and millions of people. – We know that pork already makes hundreds of thousands
of people sick every year. – [Narrator] The new regulations would also increase line speeds in order to speed up production. Doing so could not only
lead to more safety issues, but also worsen treatment for pigs. A number of meat brands
market their meat as humane. Whole Foods Market, for example, has built a picturesque narrative around where its meat comes from. The supermarket’s stores and website shows animals living in grassy fields as part of its five-step animal welfare certification program, which it says “encourages
and rewards farmers “and ranchers to improve
their welfare practices.” Its meat is also certified humane under Global Animal Protection, a non-profit that seeks to improve farm animal welfare globally. Dairy. Many dairy brands have tried
to set themselves apart as being different from
traditional factory farmed milk. Fairlife, a brand of ultra-filtered milk distributed by the Coca-Cola company, uses doublespeak to portray
itself as a kinder dairy brand. The brand says that it can
help make the world better through the wholesome
simplicity of real cow’s milk. Its name, Fairlife, implies
that is treats its cows well and it works in tandem with its logo of a cow with dainty eyelashes. However, Fairlife is at the center of a potential class action lawsuit. Last June, animal rights
group, Animal Recovery Mission, released undercover footage
recorded at Fair Oaks Farms in Indiana, showing workers
kicking and throwing calves. Multiple lawsuits say the brand’s claims of treating its animals humanely are deceptive to consumers. Fairlife claims that individual employees are to blame for the acts. Many retailers pulled
Fairlife from the dairy aisle following the release of
the undercover footage. Tillamook, an Oregon based dairy brand, uses doublespeak to fool
consumers into believing they’re counteracting factory farm dairy. Last August, a complaint
filed against the dairy co-op took issue with an ad stating that the company is taking on the flawed industrialized food system. In reality, two-thirds of the milk is sourced from the largest
industrial dairy operation in the country, with 32,000 cows confined
in a single location. But based on Tillamook’s marketing, the consumer gets the idea
that the milk is sourced from small, bucolic, family owned farms that treat animals well. (folksy guitar music) – [Male Farmer] We milk twice a day. We milk at two o’clock in the morning and one o’clock in the afternoon. Takes approximately about four hours each shift, so it’s about eight
hours a day of milking. – All these girls have names. So they are more than just a number to us. – [Narrator] A recent lawsuit
filed against ice cream giant, Ben & Jerry’s, makes a similar claim. – [Reporter] Ben & Jerry’s
is facing a lawsuit accusing the ice cream
maker of false advertising, specifically targeting the claim, the milk and cream in its
products come from happy cows. – [Narrator] Cows in
rolling green pastures are at the center of
Ben & Jerry’s marketing. According to the plaintiff, the Unilever-owned
brand misleads consumers into believing its dairy
comes from happy cows. The company makes it seem like all of its milk is from
its caring dairy program, which is said to source milk
from small Vermont farms labeled “humane,” however,
only a fraction of the milk comes from caring dairy. The rest, the lawsuit claims,
is from factory farms. Real California Milk, a campaign launched by the California Milk Advisory Board, is famous for its happy cows marketing. The campaign claims that good
cheese comes from happy cows and implies that dairy
cows raised in California are happier and treated better
than factory farmed cattle. According to the website,
their cows spend their time grazing, feeding, mooing, and chewing to make milk for humans. Using playful language to obscure to truth of the dairy industry. – [Male Farmer] We give them
a nice, flat, dry, fluffy spot to lay down in every day after they return from the milking parlor. They’ve got feed in front of them, obviously fresh water, and then they’ve got a nice, dry, fluffy, comfortable bed to lie in, similar to you making
your bed in the morning. – [Narrator] The dairy
industry is often viewed as kinder than the meat
industry to begin with, however, it works hand-in-hand
with the meat industry. Male calves born to dairy cows are sold off to become veal, and dairy cows are sent to slaughter after three to four years of
intensive milk production. Cows rescued from the industry can live up to 20 years. Eggs. Animal agriculture has also realized the benefits of using doublespeak. Take the egg industry, for example. Awareness of battery cages, where egg-laying hens are given only 67 square inches of space, denying them the space
for natural behaviors like dust baths, nesting, and perching has led to the popularity of eggs from cage-free and free range hens. Some brands, like Nellie’s and Whole Foods use this in their marketing. Many major retailers, such as Walmart, Kroger, Disney, Campbell’s,
Costco, Conagra, White Castle, and Starbucks have all pledged to go cage-free. Applebee’s, Taco Bell, and Whole Foods also use cage-free eggs. This is often leverage to make the brand seem more ethical, for example, McDonald’s pledged to go
cage-free by 2025 in 2015. In a video announcing the switch, the fast food giant
committed to choosing farms that are, quote, “better for the birds.” – I’m a fourth generation farmer. Every day we strive to make a better farm, a better place for the birds. – [Narrator] While it is
progress for the egg-laying hens, going cage-free doesn’t mean cruelty-free. Cage-free hens are still
bred to produce more eggs than their bodies can handle, and when they’re spent,
they’re sent to slaughter. Male chicks, considered
an unprofitable byproduct of the egg industry, are ground up alive. Several hundred million male chicks are killed each year according to animal rights
group, Mercy For Animals. California’s Prop 12, the most progressive animal
rights bill in the country, mandated cage-free conditions
for egg-laying hens. – Prop 12 would up that
to a whole square foot of floor space starting in 2020, and then require cage-free
housing two years later. Farmers could still pack
birds into a building together between one and one and a
half square feet per hen, but not with cages. – [Narrator] Michigan also
recently passed legislation requiring eggs sold to
come from cage-free hens. Despite the rise in
popularity of cage-free eggs, around 97% of hens are still
raised in battery cages. These small cages
typically house six birds who have only an eight
by eight inch floor space per guidelines set by
the United Egg Group. Both battery cage and cage-free hens are purchased from hatcheries
that slaughter male chicks in this fashion, and regardless of being in
a battery cage or cage-free, both hens also have their
beaks painfully burned off to prevent pecking, which
they do from stress. They’re both transported
long distances to slaughter with no food or water, and regardless of how they were raised, all are slaughtered at
less than two years old. When allowed to live, domestic chickens can live for up to 10 years. Some brands also use pasture raised, which is supposedly even more ethical when the hens are allowed outside, but life for egg-laying
hens ends the same way. Vegan eggs could eliminate the suffering of millions of hens, but the egg industry
has not responded kindly to alternatives. California-based food tech brand, JUST, first introduced Just mayo, an egg-free mayonnaise, in 2013. At the same time, the
company had also begun developing the idea for the JUST Egg, a liquid egg made from mung beans. Three years later, reports revealed that the American Egg Board, an industry-funded marketing
group overseen by the USDA, spent at least $59,000 to
counter JUST marketing efforts. It hired a top-tier Chicago PR firm to get bloggers to make
USDA approved pro-egg posts because it perceived vegan eggs
as a threat to the industry. Fish. Doublespeak occurs in the
fishing industry, too. Most canned tuna brands
have a dolphin safe label. Although 98% of canned tuna
is labeled dolphin safe, a world trade organization panel has announced that the
laws are protectionist. They only seek to provide cover for a handful of major brands, making real dolphin safe tuna
nearly impossible to track. Dolphin safe standards are shaky. The rule may sound like
no dolphins were harmed, but they only mean that one
particular fishing method was not used in one
particular part of the ocean. According to the US National Oceanic and Atmospheric Association, which monitors compliance
with dolphin safe labels, regulations require a written statement from the captain of a vessel stating that no fishing gear was deployed to encircle dolphins during a fishing trip where tuna were caught. It must also say that
no dolphins were killed or seriously injured. Even the biggest brands may be guilty of questionable practices. Last May, consumers filed
a lawsuit against StarKist, Chicken of the Sea, and Bumblebee, alleging wide ranging
and multi-layered efforts to keep consumers and federal authorities from knowing the extent
of their allegedly harmful fishing practices while continuing to use dolphin safe labels on their products. As of December, a judge
denied Bumblebee’s request to have the suit dismissed. Sustainable seafood labels
have come under fire, too. The Marine Stewardship Council, an international non-profit, says that it awards
fisheries its certified sustainable label if they
meet certain standards for fishing practices and traceability. Whole Foods Market,
Walmart, and McDonald’s have committed to using
only MSC certified fish. Target, Kroger, and Costco also sell fish with the MSC label, but
there’s a problem with the way the label is obtained. According to the Guardian, a certified sustainable
rating can be too generic because it covers a wide region, so, while some vessels in a region may use more ocean
friendly fishing methods, others might use trolling, which is notorious for
also capturing marine life other than the target species. The industry term for this is bycatch. The MSC system has even
certified some fisheries despite evidence that the
target fish populations are in trouble, or that overfishing is having a negative
effect on the environment, but consumers might see the MSC label and believe that they are buying environmentally friendly fish. The truth. It might feel like animal
agriculture industries are actively working to keep consumers from knowing the truth behind how products are made. According to the Animal
Legal Defense Fund, the unfortunate reality
is that farmed animals receive only minimal protections
under our legal system. Standard industry practices, which are sanctioned in most states, include intensive confinement, grinding up male chicks alive, tail docking, and castration
without anesthesia, and force molting, the act of starving hens to
restart egg-laying cycles. While the practice is
prohibited in the EU, it is still used in the US. Ensuring that slaughterhouses
are carrying out only legally sanctioned
violence against animals is made even more difficult
than it already is under restrictive regulations
dubbed “Ag-gag” laws. According to the Animal
Legal Defense Fund, these laws aim to stifle whistle blowers and undercover activists
for recording footage of farm operations. The ALDF has challenged several states for introducing Ag-gag laws, including North Carolina,
Arkansas, and Iowa. Federal courts in Idaho and Utah have struck down Ag-gag
laws as unconstitutional. While cage-free and caring dairy paint an idealistic portrait
of animal agriculture, the fact remains that an
estimated 9 billion land animals are slaughtered for food
annually in the United States. By using doublespeak, obscuring the truth, meat and dairy industries
only seek to appeal to peoples’ better selves while keeping the end result the same. Orwell concluded in his 1946 essay, “To see what is in front of one’s nose “needs a constant struggle.” What are some examples of
doublespeak you’ve noticed? Let us know in the comments below. Remember to subscribe and
hit the notification bell. New videos every Tuesday and Friday. (calm music)

71 thoughts on “DOUBLESPEAK: Meat and Milk’s BIG Secret | LIVEKINDLY

  • VEGAN MOTIVATION: Went vegan at 13, not rich, non vegan family, and still vegan 3 years later. If I can do it, so can you!

    Vegan Youtuber btw

  • 🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱🌱

  • So true and so sad,,,,,,Why can't everyone just wake the "F" up…….!
    Vegan whole plant based foods on Instagram == mikewakethefoodup

  • I dream of the day that these meat and dairy companies are non existent. Love all you fellow vegans, stay strong and follow your heart.

  • I LOVE JUST egg. I shared a bite with a young Japanese man who enjoys cooking (pork, eggs, etc.). Honestly, he was surprised at how "soooo good" it was. I'd love to sell this product in Japan. In the meantime, I think "spin" is our modern day doublespeak. The word that bothers me the most right now is protein. Protein means protein. It's not interchangeable with animal flesh, or what we too often call meat. Meat can be used in so many other ways as well. …

  • What is the target audience with this video? Meat eaters? I find hard to believe there any subscribed to the channel. As a vegan I'm unsubscribing, the imagery is just too disgusting.

  • Absolutely. People eat a ton of yogurt thinking it is health food when it is animal secretions and more sugar than in a chocolate covered donut. Animal and dairy cause inflammation in a world of sick people who continue to eat this to heal from the diseases that they cause! 1984…

  • Slaughter is slaughter . Humane slaughter ? Give me a break. The only way this all goes away is to stop the demand . Same for fossil fuels and illegal drugs. Stop the demand. Jailing people for drugs and protesting pipelines does nothing about the causes . These tactics are failures.

  • Animal fat is both unnecessary and barbaric. Animal agriculture is barbaric and dangerous and poison to the environment. I'm ready to see it disappear and I think we will see this become a reality in our lifetime.

  • Thank you very much once again for yet another essential documentary for those who seek the truth behind the cruel and misleading animal foods industries! The word humane has no place with these mega profit corporations, or even the smaller independent companies. I often contemplate the "what if" scenario where a species superior to humans perpetrated the same methods and ideologies on people that we perpetrate upon species we consider inferior, or undeserving of natural unharmed life. I ask questions about what-if human females were forcefully and involuntarily impregnated, had their babies taken from them, and then milked for a few years until their milk supply was diminishing enough to render them no longer financially viable, whereupon these human females would be killed for others to eat the muscle tissue from their bodies.

    When I use actual terminology for things (dead animal muscle tissue instead of meat, bird reproductive ova instead of eggs, infant lactation fluid instead of milk), I have found that most people become extremely emotional, defensive, and even angry that I dare to speak what is actually before them, rather than in the cloaked euphemisms so coveted by animal foods industries so that people will continue to blindly use a double standard, doing to others what they would never want done to themselves. Not only are these animal foods industries quite expert at keeping the social order collective content with the status quo, they also have no goal of watching out for the health and longevity of their customers, people who suffer all the well known sicknesses, diseases, and health downsides of eating any animal food products, whether it be "meat", "dairy", or "eggs".

    Few people want to rock their boat, because they were brought up from infancy thinking that cruelty, torture, and killing of animals was okay to do because the animals' purpose in life is to serve the taste buds of humans. I was that way during my younger years, and I was indirectly responsible for the deaths and cruelty of untold thousands of animals prior to more than 30 years of subsequent personal study of the situation. I was brought up in a social order that allowed me to be comfortable for my abhorrent behavior, and it was only through intense personal determination that I finally broke free of the industry-backed feel-good presentations, and became a herbivorous eater of whole plant foods, and one who refuses to purchase any products outside of food that involve animal torture and death.

    My dad long ago, in the mid twentieth century, taught me to do onto others as I would have them do onto me, yet he and my mom served and ate dead animals at nearly every meal, so clearly, dad was not doing onto others as he would have them do onto him. It is indeed sad that, as a collective social order, we do not see "others" as those in species that are not human. To me, for nearly twenty years now, others are all species. They do not want to die or be tortured or live in little cages. They are sentient other beings, not all that different really than we humans are … the BIG difference is a trait that we humans excel at, and that is arrogance.


  • Orwell was so smart and humble! What a pity that his life was not easy. I can't stand the fake ads. It's disturbing that so many people believe the idea of the lovely and happy animals(even known that they are slaughtered in the end).

  • thank you so much for this !!! one of the bet videos you have ever done : ) love how you put in the Orwell in there : )

  • Cagefree doesn't mean no cage. It means a barn sized cage to stuff all chickens in. That's what passes for free range.

  • Double speak is everywhere. When it comes to killing animals, killing people as in Abortion, and war for so called patriotic reasons, only shows how we bullshit ourselves. So if you are vegan, you may want to consider being consistent with issues of abortion and war etc., etc.

  • Funny 1984's doublespeak is in this! It's a pime example of how to stupefy the public about their "super safe products".

  • George Orwell was a little Englander. He wrote amazing, insightful books but he himself could not break free from the english feudal system. He loved Big Brother. The English cannot break free from the English feudal system that is why they voted for Brexit. Brexit is a serious blow to the advancement of the Vegan Revolution.

  • It's amazing how doublespeak has ingrained itself in our society. The American Cancer Society tells you to eat healthy…but offers recipes that include meat, chicken and fish. Totally disregarding the fact that meat is cancer causing. The American diabetes Assoc. Does the same. And then of course Big Pharma bringing up the rear with meds you can take because you eat "healthy" meat! They all depend on this vicious circle of lies!

  • Just egg isnt vegan.
    dont make it look like its vegan or promote it.
    "The development and/or manufacture of the product, and where applicable its ingredients, must not involve, or have involved, testing of any sort on animals conducted at the initiative of the company or on its behalf, or by parties over whom the company has effective control."

    Having animal ag inspect itself is ridiculous, like whats the point of that? Theyd probly just lie or not report bad things they do instead of self incriminating themself.
    Vegans unpaid by animal ag or gov, should be legally allowed to do suprise inspections(at least 4times a yr) and undercover investigations on animal ag, and record it all.
    People who work in and visit animal ag should be allowed to film the conditions. Consumers have the right to kno how the animals r treated, health risks, resulting env damage, and tax funded subsidies to animal ag.
    They should want to show the public how great the conditions r if theres nothing bad to hide.

    The company is to blame for calling it humane when it isnt. They shouldnt be allowed to call it humane, cuz its not, cuz some of the animals r being treated inhumanely by their own standards/definition of inhumane.

    They shuld b shut down for false advertising and owe a refund to all their customers who might have seen heard or read the false advertising and was mislead, and be fined for enforcement costs.

    For all the customers that they were unable to easily give a refund to, take the remaining owed money and make a tv ad saying they commited false advertising and that the cows arnt that happy(show the inhumane treatment) and humans dont need cow milk if they arnt like in a survival situation with nothing else to eat.

    Keeping animals locked up to exploit them, rapeing them, murdering their babies to steal the milk, then murdering them isnt treating them well.
    If theres nothing wrong with it why do they hide the truth and pretend the animals r treated well?

    Just cuz u name the animals doesnt mean u treat them any better.

    Force ben and jerrys to quit saying its from happy cows, if they dont then force them to shut down their dairy based operation and force them to give customers of the happy cow labeled products a refund, but allow them to continue making vegan products.

    "Milk That your body needs" shut them down for saying that and make them give a refund to all their customers who might have seen heard or read the false advertising and was mislead, plus fine them for enforcement costs.

    The public should also b made aware of all the tax funded subsidies animal ag gets.

    So providing basic needs to slaves so they can be exploited and used makes it ok? If they didnt give them basic needs theyd die and not be able to use them for as much meat or milk.

  • Hey, if you can't present a valid argument for consuming meat, fish and dairy products, bamboozle people with smoke and mirror tactics. In the words of W.C. Fields: "If you can't dazzle them with brilliance, baffle them with bullshit." Unfortunately, the giant corporations have deep pockets with which they launch massive ad campaigns to convince the public that they're really "good guys" who have everyone's best interest at heart – including the animals. For every effort that is made to pull back the curtain to expose the great and powerful Oz, an equal or greater effort is being made to permanently sew the curtains shut.

    But thanks to the efforts of organizations like LiveKindly, along with numerous films and documentaries, most everyone on this planet is aware of the horrific transgressions being perpetrated against animals in the meat and dairy industries. I realize that I'm preaching to the choir on this YouTube channel, but this quote from William Wilberforce is also apropos: "You may choose to look away, but you can never say again that you did not know."

  • Opposite DoubleSpeak: eyes and skin of potato, ears of corn, fingerling potatoes(feels like a stretch), navel oranges, butt of the bread, black eyed peas . . .

    War(murder), taxation(theft) biosolids(decaying, condensed fecal matter), civil rights(privilege), purified(chemically treated) water

  • The minute you guys talked about the California milk ads I knew exactly what you meant. I have seen that ad nearly every day that I have watched TV since I live in California. Crazy thing is it's mostly on children's channels! It's insane to think that this industry is trying to teach children that milk comes from happy cows and that it's normal and necessary to have milk. I can see how double speak is used in many cases with the food industry. They just want to be able to sell their products even if those products are the result of death and torture.

  • Vegan 20+ years. Vegetarian 5 preceding years. The world is changing – finally. I am truly amazed how much publicity veganism is getting in UK. The new year has started well exposing truths in documentaries, and commercials of meat companies with so many vegan options. A step in the right direction but compared to 20 years ago these exposures were taboo. I'm so disgusted with the evil who believe they can dictate. We decide. And veganism has spoken. The end to animal exploitation, and vegan Revolution is coming. Amen. Ps goodbye all of you sick animal killers/sadists. Hell.will never be enough for you.

  • The 'animal products' industry, meat, dairy, fish, eggs tc. are all corrupt and cloaked in lies and subterfuge. They try and block the truth from consumers as they know how many people would be outraged and stop buying their gross disgusting 'products'. There is nothing humane or to be proud of in these industries, really they should be ashamed and embarrassed.

  • I love ALL of your youtubes but this is the best one yet. I will be sharing this with all my patients. Thanks for all you do – DRM

  • No play on words . Bang , the pig is dead . Throat cut to bleed , keep blood for black pudding . Gut the pig but keep guts for sausage skins . Butcher pig into joints . Some joints make bacon and ham , dry cured of course . Part of the head – pig chaps . Shoulder meat into sausages . The pig is a wonderful animal – not much waste

  • Animal agriculture and the dairy and egg industries use the same dirty tricks that the tobacco industry used last century. Marketing, lies, a lot of commercials and paid celebrities to make an unethical product seem acceptable.

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