Desmond Ji – Putting Mahua on the Map

Desmond Ji – Putting Mahua on the Map


Do you make Tequila? Tequila is made by Mexicans I make Indian Agave Mahua is the world’s only naturally sweet flower From which you can ferment
a drink and now more recently distill
a drink It begins with a crazy idea I was in flimmaking, software I was actually working on films in the early days when I was
doing research on alcohol Never thinking that it would
go beyond a hobby I stumbled in alcohol
making literally I wish I could tell you my
grandfather and father were alcohol makers and it comes from a long tradition
of distillers They were actually teetotallers Other than me I got familiar with international
alcohol when I lived in the U.S But I couldn’t find tequila of
any quality in any volume whatsoever in the city of Bombay in the
year 2000 And that’s what made me think Why is this one thing made
in one particular country So the brand name was actually
coined by a guy He finally got onto this
thing of wanting to call it Des Ji Because they said your name has
to be part of it So I said okay Des Ji,
we’ll check The trademark guys came back
and said It sounds too much like Desi So Desi is a problem So even that was thrown out So we were sitting around and this guy suddenly says
Desmond Ji That made me smile
I said “Desmond Ji” Thats a perfect name its going
to make everybody smile Because its such a odd ball name So this becomes DJ I only have current favourites It’s like asking Out of all the women I’ve
known in my life Which is my favourite It’s my current one My current one is Mahua Now my big thing is
to take Mahua out of India because it
needs to be on every shelf on the planet,
being this unique drink So I want to take it to the world It will go there in the next
year or two I’m sure.

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